Recent Work: V-Day annual report 2011
Gloss. An explosion of color. A famous playwright, a cast of A-listers, a world of real women. Profiles of Haiti, Congo, a touring show of talented and passionate girls, the Tony Awards, the Ted Conferences, a movement that's touched 140 countries, and what to do with $80 million. V-Day's is not your typical, boring annual report, because V-Day is art become power.
So how do you represent that power and the magic behind it in print? You lose yourself in each and every project. You study the video and the images and grasp just what was accomplished. You find the spirit behind each and let that dictate how your pages come to life. You let their identity determine theme, and then develop it in ways that can surprise even their most ardent supporters. And you push color as far as your printer can take it because V-Day loves color.
I've said before in this column that my approach to projects is to treat each one like theater, and by that I mean to focus on achieving power in the final production, not on getting there. V-Day proves how powerful theater can be every day, and that makes this an annual report worth reading. Here is a link to the online flipbook version.