Recent Work
Recent Work: Pearl Abraham website, blog and book trailer
Category: Website Design
Who knew asking someone to define what makes a martyr could be so upsetting? 
Pearl, to our great delight, is someone who has no interest in the conventional. It makes her books a pleasure to read. It makes Pearl a fun working partner.
But the subject of her book: an American soul surfer fascinated with Sufism
and caught up in the camps outside Peshawar? This theme of martyrdom in
a post-9/11 world either gets people pumping their fists, or throwing them your
direction. When we made the video trailer for this book, we decided with Pearl
to avoid the conventional notion of a movie trailer style that reveals some bit
of plot and intrigue, and worked instead toward posing the question:
How do you define what makes a martyr?
We’ve been thrilled to see some people stop and think about that, and it’s been amazing and gratifying to learn something
of their core beliefs in the process, as if they broke open and exposed themselves. It’s been equally amazing to see the
degree of venom that can result, and not just about beliefs, but about the creative choices we made.
It’s a special project that takes you somewhere like this.