Vanikiotis Group Signage

Client: Vanikiotis Group

Type: Experiential Design

Location: Hudson Valley, NY

Signs should be landmarks, they should add to the space around them

We consider ourselves exceedingly lucky to work with any client who feeds us. In creating identities for the restaurants owned by the family-owned and operated Vanikiotis Group, we wanted to evoke a similar feel for each, while giving the different locations their own identities. They should be related, but not identical twins. That would feel like a chain, and each of these restaurants is run by a member of the family, someone who knows the people who walk in the door.

But come on, these are diners, they should also be playful, colorful, and the kind of place where you open the menu and say “Oh goodie” without looking at the bill and saying, “What have I done?”