Vanikiotis Group Advertising

Client: Vanikiotis Group

Type: Identity Systems, Storytelling

Location: Hudson Valley, NY

Food is fun, diners are fun, so why not play with the message

Vanikiotis Group identity system and advertising campaign by Drake CreativeThe first restaurant we re-branding for the Vanikiotis Group was the Palace Diner in Poughkeepsie. We were having fun with them and the message that drove everything we did was “Good Food with Attitude.”

Vanikiotis Group identity system and advertising campaign by Drake CreativeWith that in mind, we developed an irreverent and humorous ad series, and honestly we can’t believe they approved some of these. Now they apply to all of the Vanikiotis properties, and of course, they sold the Palace in 2017 (we’ll miss it).

Vanikiotis Group identity system and advertising campaign by Drake Creative