Maplebrook School Capital Campaign

Client: Maplebrook School

Type: Identity Systems, Storytelling

Location: Amenia, NY

Show people what you're going to do and they'll want to help

The Maplebrook School is a boarding and day school that serves children with learning challenges. The goal of their capital campaign was to create an institution that could continue their mission far into the future, developing arts and fitness centers, a larger, modernized dining hall and additional housing.

We told the stories of the youth they teach to go out into the world and live on their own, and we told that story in the context of how this capital campaign would help them do that even better. Their campaign goal was $4 million. They raised $5 million. We’ll come right out and say they did all the work and heavy lifting, we just made the presentation part easier.