Recent Work

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Recent Work: Palace Diner sign design

It's easy to get excited about a project that requires a crane, a cherry picker, a metal shop, and a crew of seven guys. Our most recent environmental graphic design project was just that kind of project – the kind that stops traffic.

For years now Alex and I have been looking to scrap the old sign at the Palace Diner, the one lots of people drove past but no one ever saw. Last Saturday, the time finally came, and all morning those drivers were rubbernecking to see what we were doing. Some of them even stopped to talk.

It started as a concept, a vague discussion over coffee — at the Palace in this case — that developed through rough sketches and more focused mock ups before it ever got to the approvals stage. You think you know how it will look, but you never really do until it's up. So you work your way through construction and eventually through installation, and at times you barely believe it's actually coming together.

But suddenly there it is, in this case our monument to the Vanikiotis family and their restaurant. Here's a little photo essay so you can see highlights.