Dean Temple
I love story. I believe storytelling is fundamental
to this business.
I look for the story from each of our clients, and I know, even if it is well hidden, they have the right one for their audience. My role is to unearth all of the bits and pieces and develop a coherent whole.
So I don’t bring a specific style to any project. I listen. To the client. To their audience. To their competitors and the people who follow them. I ask questions and collect answers. I gather as many elements of the story as I can, and once I have almost more than I can manage, I step back and give them room to interact. That’s where I connect the paths between them, where I uncover the strings that create the client’s mythology, where I find authenticity and a good story that lasts.
When you’ve found that, the client always seems to know it right away. I attribute that to it being their story, and it’s more than a little satisfying to see it become their identity.
Don’t you just love happy endings?
Looking for the facts? Dean's CV can be seen here.